Everybody's heard about the bird, but apparently, the bird is no longer the word.
NEW YORK (AP) — Elon Musk said Sunday that he plans to change the logo of Twitter to an “X” from the famous blue bird, marking what would be the latest big change since he bought the social media platform for $44 billion last year.
In a series of posts on his Twitter account starting just after 12 a.m. ET, Twitter’s owner said that he’s looking to make the change worldwide as soon as Monday.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk wrote on his account.
The change isn’t surprising given Musk’s long history with the name “X,” says Allen Adamson, co-founder of marketing consultancy Metaforce. The billionaire Tesla CEO tweeted last October that “buying Twitter is an accelerant to creating X, the everything app.”
Musk’s rocket company, Space Exploration Technologies Corp., is commonly known as SpaceX. And in 1999, Musk founded a startup called X.com, an online financial services company now known as PayPal.
“Not sure what subtle clues gave it way, but I like the letter X,” Musk tweeted Sunday.
Hours later on Sunday, Linda Yaccarino, the longtime NBC Universal executive Musk appointed as Twitter CEO in May, weighed in on the move.
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she wrote on her Twitter account. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
Yaccarino wrote on Twitter that X would be “the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities.”
But the change on Twitter was met with skepticism on the social media platform.
The change will be very confusing to a huge chunk of the Twitter’s audience, which has been already souring on the social platform given a slew of other major changes Musk has made, Adamson said.
“They won’t get it,” he said. “It’s a fitting end to a phenomenal unwinding of an iconic brand and business.”
Musk’s move to change Twitter’s logo to an “X” also comes as Twitter faces new competition from Meta’s new app, Threads, launched earlier this month. It has been seen as an alternative for those who have been upset with Twitter.
Threads is being billed as a text-based version of Meta’s photo-sharing app Instagram that the company has said offers “a new, separate space for real-time updates and public conversations.”
In the first five days of its launch, 100 million people had signed up for Threads, according to a post on Threads by Instagram head Adam Mosseri.
Musk says Twitter to change logo to "X" from the bird. Changes could come as early as Monday.
Elon Musk plans to change the logo of Twitter to an “X” from the famous blue bird, marking what would be the latest big change since he bought the social media platform for $44 billion last year.
If this is true, and it appears that it is, then I am so dang glad that I do not ever need my existence blighted by those annoying blue birds showing up as icons next to all the other tacky and technologically licentious social media icons. I wonder how such a silly gimmick of 140-characters-or-fewer (and later 280) became such a cultural and technological Tour de Force. If there is any social media website known for pettiness and snarling mobs who can't wait to cancel the crap out of someone they do not like, it is Twitter. If I wanted to see someone's tweets, I would go to their account and read them myself; I do not want it blasted into my face by other mediums, such as through, say, Kreayshawn's objectively abysmal lyrics; or through Legacy Media constantly reporting on Trump's formerly constant tweets. Sad!
But ever since Musk has taken over, I really like the changes its operations have undergone, and how he is turning Twitter's perceptions and its relationship with the world on its head. So many people are freaking out over things such as the $8/month blue checkmark rule, re-instating long-banned accounts of controversial people, and encouraging free speech and its discourse. He also has made a strong stance against both pedophilia and positive propagation thereof. This shows more spine than other social media sites historically have regarding such content. And to those who want to default to thinking that hype about pedophilia and grooming is just some "QAnon crazy talk", that is an opinion that can go too far. Because, while conspiracy theories such as Pizzagate are clearly absurd, these discourses of absurdity and prurient "truth-seeking" should not cloud the fact that pedophilia, grooming, and institutional gaslighting being taught as fact have a very real effect on the world we live in. Yet somehow, the people who get angry about such things are the real villains.
Therefore, my opinion here is that, of all the blood-sucking technocratic overlord ghouls that make billions of dollars off of plunging the world into a global, internet-ruled surveillance state; I would most want to hang out and have a beer with Elon Musk.
Twitter: Five ways Elon Musk has changed the platform for users
Twitter users say the social network has "a different vibe" since the billionaire took charge.
As for Threads, I really wonder if the world really needs another social media website/app run by Meta. They already have Facebook, and bought up Instagram a few years ago. Does the public really want to sleepily tolerate, and therefore passively accept by means of resistance neglected, another head on the Meta-Hydra designed to control the public's actions and thoughts, and let their existence be filtered through Big Tech? And as I was researching for this thread, I realized that I had not heard of Facebook's app Paper in a few years. Maybe it was because I have not had a Facebook account since 2015, and I was out of the loop due to me caring more about Muh Freedom than about social media FOMO. Turns out that Paper, which was launched in 2014 and is not actually paper, was shut down in July 2016. So, yeah, that app failed!
And just because Facebook and Instagram are two of the biggest forces in our internet/phone world today, does not mean that Meta can't continue to fail with other endeavors.
I've made fun of Elon Musk in the past. You know, for having a fish face. For giving his children with Grimes unpronounceable names, and then being dumped by Grimes (whom he met on... guess which website). For having a name that rhymes with "Melon Husk". For not knowing what to do with his thumbs when people are taking pictures of him. For smoking reefer at inopportune times during podcasts. For having almost as many children as Nick Cannon. For having male-pattern baldness in his 20s that somehow disappeared and gave way to a glorious, illustrious mane. But no, I will not stoop to that level today. Because he has done something that even Ted Kaczynski had no ability to do, and that is: Elon Musk has bombed Twitter!
Down with colonial Twitter (2006-2023)! All hail X!
Okay, I probably still won't get an account. But hey, sometimes change is necessary. Moving on from this tech overlord morass brought by Yucky Zuck and Co. could really help the world a lot. I really like how Musk is moving Twitter, now known as X, and therefore the social media scene, forward. It's definitely a welcome change in a world that always seems to want to catch up with the Tech-Joneses and their crappy products, while keeping things institutionally the same.
As for those Teslas, well...
