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The case began about 11:25 a.m. Sept. 2 at a Popeyes in the 100 block of Southwest Port St. Lucie Boulevard.

According to information from Port St. Lucie police, the alleged burglar strutted in and went to the cash register area where he “placed a chair under the surveillance camera and spray painted the camera lens.”

It could be said the thief didn’t wing it, because he had the forethought to bring the paint.

He evidently wanted more than a leg, breast or thigh because investigators report he absconded with “cash, multiple cases of chicken, bags of chicken batter and a tray of chicken.”

It wasn’t immediately clear how long the man had free range, er, rein, over the place, nor was it known where he ranks in the pecking order of thieves.

The man likely didn’t swipe enough to put a chicken in every pot, but the haul may have amounted to more than chicken feed.

The burglar probably didn’t get a coveted Popeyes “Chicken Sandwich,” which debuted Aug. 12 at a cost of $3.99.

That’s because after an online frenzy apparently sparked by a Chick-fil-A tweet and an ensuing controversy involving whether Popeyes or Chick-fil-A has the tastiest chicken sandwich, Popeyes sold out of its offering.

A notation on the “Chicken Sandwich” area of the Popeyes website states “…Be Back Soon!”


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“To be honest, I thought they were calling to sue me.” Those were the words of Kim Sánchez, owner of Sweet Dixie Kitchen, a trendy brunch spot in Long Beach, California. By now, Popeyes’ chicken sandwich, and the social media eruption that followed, has buried news across the fast-food lexicon. Including where this crazy story actually began from a marketing standpoint.

Back in 2017, Sweet Dixie Kitchen grabbed notorious headlines when it got caught serving Popeyes chicken and presenting it as their own. Sánchez was spotted walking through the front door with Popeyes bags. It went viral overnight and sparked the #POPEYESGATE backlash.

Popeyes playfully engaged the restaurant to introduce its new chicken sandwich—the company’s biggest product launch in 30 years (and that was true before it even hit stores)—from August 8–9 ahead of the August 12 rollout.

“If you want to try it, be sure to pay them a visit on August 8 and 9. We promise our new sandwich is worth the visit,” Bruno Cardinali, head of marketing for North America for the Popeyes brand, said in an earlier release.
According to Business Insider, Popeyes said it sold as many sandwiches in that span as it expected to hand out through the end of September. It didn’t provide a timeline for when the item might return.

"We, along with our suppliers, are working tirelessly to bring the new sandwich back to guests as soon as possible," the company told BI.

International Business Times, citing “various sources,” said Popeyes earned anywhere between $20–$23 million from its new chicken sandwich, and the buzz that followed.

Apex Marketing Group estimated Popeyes’ garnered $23 million in equivalent ad value across digital, print, social, TV, and radio in the 11 days that followed August 12.

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