They're test marketing it in Florida......that should go well.
The familiar Blue Ribbon seal has been hitting a lot of new products lately. Earlier this year, it was revealed that PBR is working on a whiskey. Then there was news that it's releasing a PBR with a higher alcohol content, as well as a non-alcoholic version of your favorite $2 beer.
The company is clearly looking for ways to attract new drinkers and revenue. As of July 1, its latest foray into bellies across the country is a Hard Coffee. No, it's not diving into the hard seltzer market like loads of other breweries or even looking back to make a hard soda or other fad drinks on life support. Hard Coffee. And, yes, it contains caffeine, a representative has confirmed.
Full Story:
The familiar Blue Ribbon seal has been hitting a lot of new products lately. Earlier this year, it was revealed that PBR is working on a whiskey. Then there was news that it's releasing a PBR with a higher alcohol content, as well as a non-alcoholic version of your favorite $2 beer.
The company is clearly looking for ways to attract new drinkers and revenue. As of July 1, its latest foray into bellies across the country is a Hard Coffee. No, it's not diving into the hard seltzer market like loads of other breweries or even looking back to make a hard soda or other fad drinks on life support. Hard Coffee. And, yes, it contains caffeine, a representative has confirmed.
Full Story:
PBR's Hard Coffee With Alcohol and Caffeine Is Now Available Almost Everywhere in the US
Hold onto your butts.
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