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Turd Fergusen

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They're test marketing it in Florida......that should go well.

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The familiar Blue Ribbon seal has been hitting a lot of new products lately. Earlier this year, it was revealed that PBR is working on a whiskey. Then there was news that it's releasing a PBR with a higher alcohol content, as well as a non-alcoholic version of your favorite $2 beer.

The company is clearly looking for ways to attract new drinkers and revenue. As of July 1, its latest foray into bellies across the country is a Hard Coffee. No, it's not diving into the hard seltzer market like loads of other breweries or even looking back to make a hard soda or other fad drinks on life support. Hard Coffee. And, yes, it contains caffeine, a representative has confirmed.

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Turd Fergusen

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To be fair the article also states it will be tested in NJ, ME, GA, and PA. I just wanted to highlight that for whatever reason someone thought FLA was also a good idea.

I guess this is good for that type of person that wants to drink a beer on thier way to work but not smell like it???????
 

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