A New Zealand pizza chain pranked its patrons by serving plant-based, meatless patties on its so-called Burger Pizza — a stunt intended to “start conversation” about veganism, according to new reports.
Hell Pizza last week launched the meat pie, which purported to have a “medium rare burger patty” as its topping, the BBC reported.
About 3,000 pies were sold.
But on Thursday, the chain revealed that the patty was actually a vegan alternative by Beyond Meat.
They posted a video to Facebook showing patrons munching on the pizza — and reacting in disbelief when they’re told the “meat” is actually plant-based.
The big reveal angered countless commenters on the video, who accused the chain of deceiving and even endangering its customers.
“Totally lost trust and any thin crust credibility,” Christopher Brougham posted. “You have said one thing, done another and I hope your sales suffer. What were you thinking? Shocker. Avoid Hell.”
“A stunt like this is to be expected from people who don’t take food seriously and have no concern about consumers of their product,” Robert Eagle chimed in. “What would Hell Pizza’s reaction have been if a person had died as a result of an allergic reaction to something they ate unknowingly? Hell Pizza, you need to do better. No need to push your ideals onto others by hiding behind BS marketing.”
Full Story:
https://nypost.com/2019/06/28/new-zealand-pizza-chain-stirs-controversy-with-vegan-prank/
Hell Pizza last week launched the meat pie, which purported to have a “medium rare burger patty” as its topping, the BBC reported.
About 3,000 pies were sold.
But on Thursday, the chain revealed that the patty was actually a vegan alternative by Beyond Meat.
They posted a video to Facebook showing patrons munching on the pizza — and reacting in disbelief when they’re told the “meat” is actually plant-based.
The big reveal angered countless commenters on the video, who accused the chain of deceiving and even endangering its customers.
“Totally lost trust and any thin crust credibility,” Christopher Brougham posted. “You have said one thing, done another and I hope your sales suffer. What were you thinking? Shocker. Avoid Hell.”
“A stunt like this is to be expected from people who don’t take food seriously and have no concern about consumers of their product,” Robert Eagle chimed in. “What would Hell Pizza’s reaction have been if a person had died as a result of an allergic reaction to something they ate unknowingly? Hell Pizza, you need to do better. No need to push your ideals onto others by hiding behind BS marketing.”
Full Story:
https://nypost.com/2019/06/28/new-zealand-pizza-chain-stirs-controversy-with-vegan-prank/