McVain
Active Member
The New York Post is reporting this morning that Microsoft has once again contacted Yahoo! about possibly negotiating a takeover.
This comes about 1 month after Google acquired DoubleClick. It appears that Microsoft feels they need this acquisition in order to compete with Google, who has beat Microsoft to deals time and time again over last few years. Google currently possesses 65% of the search advertising market but this deal would bring Microsoft/Yahoo to a combined 27% and would also bring them to within 13% of overall online ads.
I think this might be the only real way for anyone to compete with Google. And with Google creating a direct competitor to Microsoft Office, this would be in Microsoft's best interest. Not to mention that Yahoo has quite a few online products that Microsoft could implement in some fashion to Windows, Zune, Xbox and any other medium they enter. The stock market seems to be taking this news very seriously as well and Yahoo's stock has risen nearly 18% as of 12pm eastern time.
A price tag has been put on Yahoo! at almost $50 billion dollars.
This comes about 1 month after Google acquired DoubleClick. It appears that Microsoft feels they need this acquisition in order to compete with Google, who has beat Microsoft to deals time and time again over last few years. Google currently possesses 65% of the search advertising market but this deal would bring Microsoft/Yahoo to a combined 27% and would also bring them to within 13% of overall online ads.
I think this might be the only real way for anyone to compete with Google. And with Google creating a direct competitor to Microsoft Office, this would be in Microsoft's best interest. Not to mention that Yahoo has quite a few online products that Microsoft could implement in some fashion to Windows, Zune, Xbox and any other medium they enter. The stock market seems to be taking this news very seriously as well and Yahoo's stock has risen nearly 18% as of 12pm eastern time.
A price tag has been put on Yahoo! at almost $50 billion dollars.